IDFV and IDFA

Rules and regulations around mobile operating systems in general, and Apple iOS specifically, continue to become more complex and more restrictive, especially relating to Identifier For Vendor (IDFV) and Identifier For Advertisers (IDFA). The good news is that with Constructor’s zero party and first party approach to data gathering these rules and regulations do not impact our ability to deliver an exceptional product discovery experience to your shoppers.

More specifically:

• IDFA policies are geared towards ad focused companies. Constructor does not rely on IDFA data for any of our behavioral tracking.
• IDFV policies geared towards companies and programs which combine data across multiple apps and websites owned by multiple companies. Constructor does not utilize data in this manner nor does Constructor rely on data from other companies.

For Apple’s perspective on this topic please take a look through this article.