Does Constructor adapt to customers in different regions?
Yes. Geo-personalization takes place in 2 different ways, and can be enabled based on request.
- The system tracks the clickstream data of each user such as items they’ve clicked, added to cart and purchased. This history is tracked to build out user behavior and understand those items that are most similar to each other and can increase ranking of those based on history.
- In addition, the system is tracking patterns and interest in behavior region by region based on IP.
If you are interested in exploring enabling geo-personalization, please reach out to your Customer Success Manager.
Updated 2 months ago