Metrics that break purchases and revenue down by source, such as purchases from a specific search term, browse page or recommendations pod, rely on Constructor's attribution model. Each sale is credited to the last source the shopper interacted with before adding the item to their cart, looking back up to 30 days. Learn more about attribution here.

Search

The following definitions apply to the Search metrics located on the Search analytics page and Constructor homepage.

• Sessions: Number of sessions where users viewed at least one search results page or submitted at least one search query, depending on the setup.
• Pageviews: Number of times users have viewed a search results page or submitted a search query, depending on the setup.
• Clicks: Number of times users clicked on search results.
• Add to Carts: Number of times users added an item to their cart from a search results page.
• Purchases: Number of orders containing at least one item users added to their cart during a search. Credited to the last search the shopper made before adding the item to their cart within the 30-day attribution window.
• Revenue: Revenue from items users purchased after adding those items to their cart during a search. Credited using the same attribution as Purchases.
• Revenue Per Visitor: Average search revenues per user who viewed a search results page or submitted a search query, depending on the setup.
• Average Order Value: Search revenue divided by the number of orders that contain at least one item users added to their cart during a search.
• Clickthrough Rate: Percentage of search sessions where users clicked at least one item on a search results page. A search session is a session containing at least one search query.
• Add-to-Cart Rate: Percentage of search sessions where users added an item on a search results page to their cart. A search session is a session containing at least one search query.
• Purchase Rate: Percentage of search sessions where users purchased an item they added to their cart during a search. A search session is a session containing at least one search query.

Autosuggest

The following definitions apply to the Autosuggest metrics located on the Constructor homepage.

• Sessions: Number of sessions where Constructor attempted to return autosuggest results for a search query, regardless of whether suggestions were displayed for users.
• Clicks: Number of times users clicked on an autosuggest suggestion.

Browse

The following definitions apply to the Browse metrics located on the Browse analytics page and Constructor homepage.

• Pageviews: Number of times users have viewed a browse page, including collection, category, and facet pages.
• Clicks: Number of times users clicked on items on a browse page.
• Add-to-Carts: Number of times users added an item to their cart from a browse page.
• Purchases: Number of orders containing at least one item users added to their cart from a browse page. Credited to the last browse page the shopper viewed before adding the item to their cart within the 30-day attribution window.
• Revenue: Revenue from items users purchased after adding those items to their cart from a browse page. Credited using the same attribution as Purchases.
• Revenue Per Visitor: Average browse revenue per user who viewed a browse page.
• Average Order Value: Browse revenue divided by the number of orders that contain at least one item users added to their cart from a browse page.
• Sessions: Number of sessions where users viewed at least one browse page.
• Clickthrough Rate: Percentage of browse sessions where users clicked at least one item on a browse page. A browse session is a session containing at least one browse page visit.
• Add-to-Cart Rate: Percentage of browse sessions where users added an item to their cart during a browse experience. A browse session is a session containing at least one browse page visit.
• Purchase Rate: Percentage of browse sessions where users purchased an item they added to their cart during a browse experience. A browse session is a session containing at least one browse page visit.

Recommendations

The following definitions apply to the Recommendations metrics located on the Recommendations analytics page and Constructor homepage.

• Views: Number of times users viewed a page that contained a recommendations pod.
• Clicks: Number of times users clicked on items within a recommendations pod.
• Add-to-Carts: Number of times users added an item to their cart from a recommendations pod.
• Purchases: Number of orders containing at least one item users added to their cart from a recommendations pod. Credited to the last recommendations pod where the item was shown to or clicked by the shopper before they added it to their cart within the 30-day attribution window.
• Revenue: Revenue from items users purchased after adding those items to their cart from a recommendations pod. Credited using the same attribution as Purchases.
• Sessions: Number of sessions where users visited a page that contained at least one recommendation pod to users.
• Clickthrough Rate: Percentage of recommendation sessions where users clicked at least one item in a recommendations pod. A recommendation session is a session where at least one recommendations pod was displayed.
• Add-to-Cart Rate: Percentage of recommendation sessions where users added an item to their cart from a recommendations pod. A recommendation session is a session where at least one recommendations pod was displayed.
• Purchase Rate: Percentage of recommendation sessions where users purchased an item they added to their cart from a recommendations pod. A recommendation session is a session where at least one recommendations pod was displayed.

Collections

The following definitions apply to the Collections metrics located on the Constructor homepage.

• Sessions: Number of sessions where users viewed at least one collection page.
• Pageviews: Number of times users have viewed a collection page.
• Clicks: Number of times users clicked an item on a collection page.

Conversions

The following definitions apply to the Conversions metrics located on the Conversions analytics page.

• Sessions: Total number of user sessions.
• Success Event: Number of sessions that contain a success event (e.g., an add-to-cart action, add-to-wishlist action, etc.). It does not include purchases.
• Success Event Rate: Percentage of total sessions that include a success event (e.g., an add-to-cart action, add-to-wishlist action, etc.).
• Sessions with Purchases: Number of total sessions where users made a purchase.
• Sessions with Purchases Rate: Percentage of total sessions where users made a purchase.

Opportunities

The following definitions apply to the Opportunities metrics located on the Opportunities analytics page.

• CES Only Results: Number of times Constructor leveraged the cognitive embeddings search (CES) algorithm to avoid returning zero search results. Learn more.
• CES Results Rate: Percentage of total searches where Constructor leveraged the cognitive embeddings search (CES) algorithm to avoid returning zero search results. Learn more.
• Zero Results: Number of times Constructor returned zero search results to users.
• Zero Results Rate: Percentage of total searches where Constructor returned zero search results to users.