Sponsored listings allow you to promote items for specific search queries, browse pages, and recommendation pods.

Types of sponsored campaigns

Constructor has two types of sponsored listing campaigns: Automated and Manual.

Automated campaigns

Automated campaigns streamline the campaign creation process by allowing your team (or trusted advertisers with access to the advertiser dashboard) to focus on core elements of a campaign: the items you wish to promote and the maximum cost-per-click (CPC bid).

When you create an automated campaign, Constructor immediately begins analyzing the items you selected and the campaign goal you entered to identify and secure the most effective placements:

Please note: Availability of placement type may differ by retailer

Manual campaigns

Manual campaigns give your team (or trusted advertisers with access to the advertiser dashboard) direct control over how and where sponsored items appear. Instead of having Constructor choose placements on your behalf, you define the core inputs of the campaign—most importantly the items you wish to promote, the maximum cost-per-click (CPC) bid, and the targeting and placement details that determine when ads are eligible to serve.

When you create a manual campaign, you explicitly configure the placements you want to pursue across supported Sponsored Listings surfaces:

This approach is ideal when you already know the exact terms, pages, or on-site locations you want to target, and you want a campaign setup that reflects specific merchandising or advertiser strategy.

Automated campaign strategies

When you create an automated campaign, you can select a specific campaign strategy that aligns with the campaign goal: Maximize Performance or Increase Visibility.

Maximize performance

Constructor dynamically adjusts bidding and placement decisions to maximize revenue generated for every dollar spent (e.g., return on ad spend, or ROAS). This is ideal for campaigns focused purely on sales performance.

Increase visibility

Constructor optimizes bidding and placement to achieve the highest possible number of ad impressions and presence across relevant contexts (e.g., queries, browse pages, and recommendation pods). This is ideal for campaigns focused on brand awareness or new product launches.

Cost-per-click bids

CPC (cost-per-click) is the amount an advertiser pays when a shopper clicks a sponsored item.

When creating a sponsored listings campaign, advertisers define a maximum CPC bid. This acts as a cap on what they are willing to pay for a single shopper click.

Advertisers can set their maximum CPC bid one of two ways:

• Accept a recommended bid provided by Constructor (i.e., a suggested starting point to stay competitive), or
• Set their own bid based on goals and economics.

Note: If creating a sponsored listings campaign manually, advertisers can also set a default CPC for the campaign and/or CPC bids for specific contexts (e.g., specific keywords, browse pages, or recommendation pods).

Constructor uses max CPC bid during auction to determine which campaign (and which item) wins a sponsored slot for a given context (e.g., search results page, browse page, or recommendation placement/pod). The actual CPC charged can be at or below that max bid (depending on competition and marketplace rules), but it will not exceed the cap the advertiser set.