Constructor provides several ways to track events on your site, including searches, clicks, and session start. These are instrumented by Constructor in the beacon provided to your engineering team during onboarding.

Two events used to track positive interactions on your site are:

Success event

The success event is intentionally generic, allowing different sites to define it according to what makes most sense to them. Generally, we recommend the success event be instrumented for the event most related to a positive outcome directly after a user searches or browses. Typically this means "add to cart," but it may include other positive actions as well, such as:

• Add to wishlist
• Save for later
• Try on or test-drive in person
• Like
• Star
• Or in marketplaces: start a conversation about the item with the seller or ask for more information

Purchase

The purchase event is intended for the final event defining ultimate success in an eCommerce funnel - the user completed checkout, the order was placed, and the purchase was made. It has special syntax to allow passing multiple items in the order, along with their IDs, names, and prices.

Both these events signal a positive intent to our machine learning models, and we use both of them to optimize our results.

Instrumentation for these events is accomplished in collaboration with the Constructor integration team. Reach out to [email protected] for help.