Overview

Constructor Browse is a suite of tools and capabilities that provide the ability to create a rich product discovery experience on your site. It perfectly complements the other Constructor products by making use of the learnings from customer interactions with Search, Collections, Recommendations, and more.

Browsing is a vital part of the e-commerce experience and works alongside search to provide your customers with the methods they need to find the products they want. A typical configuration involves grouping products into hierarchically structured categories, with some kind of navigation to allow customers to find their way to the category they want. Once there, they should be able to further narrow their discovery with filters. Constructor makes it easy to configure all of this through the various product catalog feed methods we provide.

Value

Browse uses Constructor's AI to rank products according to those most attractive to the user visiting the site, using clickstream data from other similar users to provide sequencing of products most likely to be converted into a purchase.

In addition, the behavior of users navigating through Browse and subsequently converting is fed back into the algorithms to be used by the other Constructor products.