Display ad campaigns allow advertisers to bid for ad placement in key areas around a company’s website. For example, a fashion brand that offers women’s cashmere sweaters might bid for ad placement at the top of a fashion retailer’s Women’s Sweaters category page.

Companies can create display ad campaigns on behalf of advertisers from the Constructor dashboard.

Step 1: Choose the campaign type

1. Select Workspace in the side menu of the Constructor dashboard, then select Retail Media.
2. Select Add new campaign in the top-right corner of the page.
3. On the pop-up, select Display ads.

Step 2: Enter campaign details

1. Select the campaign Advertiser from the drop-down provided. You can use the search field to filter the list of options, or scroll to locate the advertiser.
2. Enter a Campaign name in the field provided. This is the name that will appear in the main Retail Media campaign listing.
3. Enter a Start Date and End Date for the campaign. Select either field to launch a calendar picker which will help you select your desired date(s).
4. Enter a Daily budget in the field provided. Budget currency is the selected index’s currency.
5. Enter the CPM bid in the field provided.
   • CPM means cost per mille, or thousand, meaning the amount you are willing to pay for 1,000 impressions of an ad, regardless of clicks or conversions.
   • For example, a CPM of 5.00 means a willingness to pay up to $5 for every 1,000 impressions the ad receives.
6. Select Next in the top-right corner of the page.

Step 3: Add campaign creative assets

1. Enter the campaign Title in the corresponding field. This is a required field.
2. Enter a Description in the field provided.
3. Choose the desired ad Placement from the drop-down.
   • You can create a placement in Retail Media settings. Learn more here.
4. Enter Button text in the field provided. This is the call-to-action (or CTA) text.
5. Enter or paste the Button URL in the field provided. This is the destination where a user is taken when they select the ad. It can be a specific collection, category or facet page, a specific item detail page (PDP), or a content page on the site.
6. Last, paste the URL for the ad image in the Create Image URL field.
   • Ensure the image is not hosted behind a password.
7. Select Save in the top-right corner of the page.