What is Merchant Intelligence

Merchant Intelligence empowers merchandisers to optimize their limited time through advanced insights and by enabling data-driven decision-making. With actionable insights available at their fingertips, when, and where they need them the most, merchandisers will have the key information necessary to make informed decisions and drive success.

It is a suite of features designed to make merchandisers’ lives easier and more efficient by analyzing the customer’s data to identify actions and decisions so that the merchandiser doesn’t have to.

For example, a merchandiser can implement a multitude of business rules on categories and search terms, but they never really know for sure whether those rules are having a positive or negative impact on their business. Merchant Intelligence will give them the tools they need to answer those questions, as well as suggest actions they can take in response.

Why do you need Merchant Intelligence

Merchant Intelligence aims to answer some key questions that we often hear from merchandisers:

"How do I know what I should do first when I open the dashboard?"

"How can I know that what I’m doing is effective?"

"My time is limited, where should I focus it to be more efficient?"

"How do I prove that the actions I’m taking are improving the business?"

Merchandisers can expect to be able to use their time more efficiently, allowing them to focus on higher-value tasks due to the reduced overhead of needing to understand and analyze data themselves.

They will also now be able to prove empirically that their actions are driving positive results by delivering an optimized experience to their customers.