You can easily view the performance of your Sponsored Listings campaigns, both overall and by a specific campaign. Analyzing these metrics allows you to identify underperforming campaigns, optimize strategies, and make data-driven decisions to maximize campaign success.

Currently, the following performance metrics are available:

Ad spend
Attributed ad revenue
Impressions
Clicks
Return on ad spend (ROAS)

Hover over the tooltips provided to the right of each metric for more information. We discuss each metric in more depth below.

Review overall metrics

Overall campaign performance metrics are available on the Overview tab of the Sponsored Listings dashboard. Each metric offers a performance summary and breakdown for all active campaigns during a period of time you specify.

Edit time period: Select the calendar and time period button above the top-right corner of the graph. Use the calendar picker provided to define the time period, then select Apply.
View data points: Select a metric tile to view the breakdown of the metric. You can hover over the graph line to view a summary of each day.

Ad spend

Ad spend is the amount of money you spent to promote campaign items. Ad spend is calculated by multiplying the number of clicks on returned sponsored items by the bid price at that moment (# of clicks * bid price).

Attributed revenue

Attributed revenue is the money earned from sales that can be directly linked to a sponsored listing. For example, if a user clicks a sponsored item and later purchases any item from that brand, the sales revenue is attributed to the promotion.

The retailer sets the window for attributed revenue. Generally, this window aligns with the average time users need to decide on a purchase. If you have questions about the attribution window, please contact your retailer.

Impressions

Impressions refers to the number of times sponsored items are shown to users, regardless of whether users click the item.

Each time a sponsored item is returned in a search query or browse page, it counts as one impression. If three of the advertiser’s items appear on a page, this would count as three impressions. This can help you measure how often your sponsored items are being seen, which is important for understanding the reach and visibility of a campaign.

Clicks

Clicks refers to the number of times a user interacts with a returned sponsored item. Clicks are a key metric for measuring how effective a sponsored item is at encouraging people to take action, such as making a purchase. More clicks generally indicate greater interest from the audience.

Return on ad spend (ROAS)

Return on ad spend (ROAS) refers to the revenue you earn for every dollar spent on advertising. ROAS can help you assess the effectiveness and profitability of your efforts.

ROAS is a ratio of attributed revenue to ad spend, indicating the return generated for each dollar spent on advertising.

Review campaign-specific analytics

You can download analytics for a specific campaign from the Campaigns tab. At this time, campaign-specific analytics are not displayed on the dashboard.

Select Campaigns at the top of the Sponsored Listings dashboard.
Locate the campaign for which you wish to view analytics.
Select the three-dot icon to the right of the campaign name.
Select Download analytics from the options provided.
On the pop-up, choose your:
- Format: Options include CSV or .xlsx.
- Dimension: Options include by items or pages.
If you wish to have data split by days, then select the corresponding checkbox.
Select Download.

The file will download to your device. You can then upload the file to your desired platform or spreadsheet solution.

In the file, you will find a breakdown of metrics by sponsored item. These metrics include:

Impressions
Clicks
Click rate (% of clicks on every impression)
Add to carts
Add to cart rate
Number of purchases
Attributed revenue
Browse pages where the product was shown the most
Search keywords where the product was shown the most
Average CPC
Spend
Return on ad spent (ROAS)
Advertising cost of sales (ACOS)