This content can be added directly into the dashboard within Searchandising, or via the API and then the content is returned to you on the query response along with results for rendering on your side. You will retain complete control over the styling of the content, allowing you to ensure you are providing a seamless experience to shoppers on your site.

The available fields include

• Asset URL & Mobile URL
  • An open text field intended to be used to input your externally hosted assets for reference into a content rule. We offer two fields to support two viewport sizes.
• Alt Text and Mobile Alt Text
  • An open text field intended to be used for any image alt text for the purposes of accessibility.
• Header
  • An open text field intended to be used for header copy.
• Body
  • An open text field intended to be used for body copy
• CTA Copy
  • An open text field intended to be used for CTA (call to action) copy.
• CTA Link
  • An open text field intended for any link you might want a shopper to land upon from clicking the content.
• Tags
  • A key-value pair set intended to be used for any additional logic you might need for more fine grained logic. Examples of use cases provided below.

Preview experience

Like with everything we build within our dashboard, our goal is to help you see and visualize experiences as you’re building them so you can validate that they are as intended. With Content Searchandising, you will see a preview experience in both the Searchandising view that will update in real-time as you make adjustments, and within the Interact view.

These previews are generic as we are not matching whatever styling logic you might have on your site and are meant to be used to validate the data within the content rule rather than the total look and feel of the experience.

Use cases for content Searchandising

While Content Searchandising is meant to be open-ended for many creative uses, here are some ways this capability could be used:

In-cart discounts

For example, maybe you have an in-cart discount on Samsung dishwashers and are looking for ways to communicate this in your product listing. Adding a banner to this experience that communicates that Samsung products are further discounted in-cart is immensely helpful information to a shopper who knows they want a new dishwasher, but hasn’t decided on a brand yet and this information would influence what products they went on to look at deeper in the funnel.

Special messaging

Maybe you have keen shoppers searching for the next rumored hot product release before you have it up on your site but you want to let them know that you’ll be carrying it and maybe even when to visit to snag it. Being able to communicate this helps let your shoppers know that you understand their intent and that you are the right destination for what they’re looking for.

Use cases for tags

Leveraging the tags key-value pair can allow you even greater flexibility with your content rules. For example, say you are powering multiple countries with one index and need to have a specific piece of content on your US site compared to your International sites as some of the details within the banner are different. With tags, you can set something like “location:US” or “location:international” and then paired with logic in your rendering can determine in which geographic regions specific content is shown.

You can also use tags to do more advanced styling. For example maybe any images within the content are defaulted to the top, but you need the flexibility to right or left align them depending on the overall creative of the content. You could use tags that were something like “image_position:left” or “image_position:right” within the tags section. Much like the remainder of the rendering logic, your tags and tag structure is completely up to you to define as needed to meet your needs.